Founded in 1958 by the visionary Mohammed Zainal Faraidooni, the company quickly established itself as a symbol of quality and luxury in the UAE’s growing construction industry. With over 75 years of market expertise, we have become a trusted leader in premium bathroom solutions and sophisticated home living innovations. In 2021, the company underwent a strategic restructuring under a holding structure, resulting in the formation of three dedicated entities:
As part of our growth strategy, we expanded our portfolio to include premium branded European kitchens, wardrobes, tiles, and paints partnering with renowned global brands that reflect cutting-edge design, advanced technology, and exceptional craftsmanship.
Today with a team of over 150 professionals, 50+ global brand partners, and decades of combine timeless design, technological innovation, and impeccable service. From bathrooms and kitchens to wardrobes, tiles, and complete living systems, we offer everything needed to elevate modern lifestyles through curated, high-quality design and craftsmanship.
Inspiring better living for generations.
We bring together leading global brands, exceptional design, and personalised service to create beautiful, functional, and enduring living spaces.
We partner exclusively with premium European brands known for their exceptional quality and innovation.
Our dedicated team provides personalized consultations and after-sales support to ensure complete satisfaction.
We maintain strong relationships with over 50 world-renowned manufacturers across Europe and beyond.
From luxury villas to landmark developments, we have experience delivering solutions for projects of all scales.
Mohammed Zainal Faraidooni started a general trading business focused on importing and exporting food, textiles, building materials, and general commodities, laying the foundation for what would become one of the UAE’s most respected family businesses.
Family’s second generation joined the business, formally establishing the company and opening its first showroom dedicated to building materials, marking the beginning of our specialization in the construction sector.
Our first advertisements appeared in Dubai’s inaugural telephone directory, establishing the company’s presence during the early years of the Emirate’s development.
Our first international partnership. Appointed as the exclusive distributor of Twyford Bathrooms, one of the United Kingdom’s leading bathroom brands, marking the beginning of our long-standing partnerships with world-renowned manufacturers.
Opened our second showroom in Dubai, expanding our presence and strengthening our commitment to serving the growing construction market.
Established our first showroom in Abu Dhabi, extending our footprint beyond Dubai to support the capital’s rapidly growing construction industry.
Established a distribution agreement with Terrain, a pipe manufacturer from Manchester, UK, further strengthening our offering of high quality plumbing and drainage solutions.
Established partnership with Grohe from Germany, beginning a relationship that has grown into one of the company’s most successful and enduring strategic partnerships.
Family’s third generation assumed executive leadership, bringing a renewed vision focused on innovation, strategic growth, and long-term sustainability.
Setting a new benchmark, opened a landmark flagship showroom in Dubai, redefining the bathroom retail experience through immersive lifestyle displays, premium product collections, and one of the region’s most extensive luxury showroom.
Entered into a strategic partnership with Geberit Group from Switzerland following its acquisition of Twyford Bathrooms, bringing Geberit’s comprehensive sanitary ware solutions to the UAE.
The company underwent a strategic restructuring under a holding company structure, laying the foundation for its next phase of growth and expansion.
Partnered with Claytan Group from Australia, expanding our portfolio of internationally recognized bathroom brands.
Opened our first showroom in Sharjah, becoming the company’s fourth showroom and further strengthening our presence across the UAE.
Partnered with AR-TRE Cucine from Italy, marking the expansion of our product offerings into kitchen solutions.
Opened a new showroom in Dubai’s historic Murshid Bazaar, the birthplace of the company’s retail journey in 1958.
Opened our new showroom in Al Ain, bringing the total number of showrooms to six across the UAE.
Partnered with Schüller, one of Germany’s leading kitchen manufacturers, adding their Schüller and Next125 branded kitchen to our kitchen solution offerings.